Privacy Policy

Last updated: March 21, 2026

Overview

ShapeAndSupport.com respects your privacy and is committed to transparency about how we collect and use data. This policy describes our practices accurately and reflects the actual technical implementation of this website.

What Tools We Use

This website uses:

• Google Analytics 4 (GA4) — loaded only after you explicitly consent to analytics cookies.
• Google Consent Mode v2 — all analytics and advertising signals are set to "denied" by default until you opt in.
• A custom-built cookie consent system — a banner, a settings modal, and a footer link that lets you manage your preferences at any time.
• localStorage — your consent preference is stored locally in your browser (key: "cookieConsent") so we can remember your choice across visits.

We do not use any third-party cookie consent libraries (such as Cookiebot, Klaro, or CookieHub). We do not use marketing, retargeting, or advertising cookies.

How Consent Works

When you first visit this site:

1. A cookie consent banner appears at the bottom of the page.
2. You can choose Allow analytics, Deny, or open Settings for more detail.
3. Google Analytics and all analytics cookies remain completely disabled until you explicitly click "Allow analytics."
4. If you deny consent, no analytics cookies are set and no tracking scripts are loaded.
5. Your choice is saved in your browser's localStorage and remembered on future visits.
6. You can change your preference at any time by clicking Cookie Settings in the website footer.

What Google Analytics Collects

If you consent to analytics, Google Analytics 4 collects aggregated, anonymous usage data including:

• Pages visited and navigation paths
• Session duration and bounce rate
• Approximate geographic region (country/city level)
• Device type, browser, and operating system

No personally identifiable information is collected through our analytics implementation. IP addresses are anonymised by Google by default in GA4. No advertising personalisation is enabled on this site.

Cookies and Third-Party Services

No third-party cookies are set on this website without your explicit consent. We do not use marketing, retargeting, or advertising cookies. We do not sell, rent, or share personal data with third parties.

This site contains affiliate links to third-party websites (primarily Amazon). When you click an affiliate link, the destination website may set its own cookies according to its own privacy policy. We are not responsible for the privacy practices of external sites.

Information You Provide Voluntarily

If you subscribe to our newsletter or contact us via email, we collect only the information you provide (such as your email address). This data is processed by our email service provider and is not shared with any other parties.

Your Rights

You have the right to:

• Withdraw consent at any time — use the Cookie Settings link in the footer to deny analytics.
• Object to analytics tracking — by denying consent in the banner or settings modal, no analytics data is collected.
• Request deletion of any personal data we hold — contact us and we will process your request promptly.
• Opt out of Google Analytics — you can also use Google's browser opt-out tool, or contact us so we can submit a data deletion request on your behalf.

Contact

If you have questions about this policy or wish to exercise any of your rights, contact us at contact@shapeandsupport.com.